in–jar_ 


Objective_

Brand identity and packaging for a range of juices and jams aimed at young adults. I create a ficticious brand using watercolor fruit illustrations, typography, and colors that are visually interesting.

Approach_

Package design for the jam and juice company that focus on organic product. Illustrations were designed to create an organic, healthy, energetic look to communicate the company's product, a playful on perspective is used with watercolor fruit illustrations running across the white labels.