Skirt The Rules_


Objective_

Choose an existing company to redesign their annual report. Create the report using graphic design principles, typography, and colors that are visually interesting and representative of that company’s solidified identity. 

Approach_

I chose to redesign Kate Spade & Company’s annual report. Some of the most noticeable things about this brand are the use of bold, classic typography, inspiring quotes and cheerful colors. I designed around these keywords to make the annual report look sharp, colorful and visually engaging while still maintaining the brand’s core.


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